our bestsellers
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“Have you ever noticed that the main ingredient in your cosmetic products is... water? The principle of Less is More - a new brand of waterless cosmetics - is to add the water yourself, at home, in order to reduce waste. Their packaging is ecologically designed, and their formulations are super clean. What more could we ask for?”
“Many personal care products are made up of 90% water and cheap ingredients, packaged in single-use bottles to be shipped over thousands of kilometers, which generates pollution and greenhouse gas... If you think about it, this doesn’t benefit us.”
Why does this shampoo change our lives? It’s as good for our hair as it is for the planet - made with natural ingredients (such as argan and oat as well as goji berries and acerola) in the form of powdered concentrates. To create the final liquid product, you mix the powder with water from your tap, in a reusable bottle.
The result? Ultra-silky hair and 90% less packaging and carbon emissions.”
The story: the duo formed by Julie Garrigues and Freddy Schmid cut their teeth in large cosmetics companies before launching themselves. Their conviction: the urgency of offering sustainable alternative consumption patterns, with a reduced impact on the environment. More than a brand, Less Is More sees itself as a movement for the future and is committed to donating 20% of its profits to environmental NGOs.
The promise: everything is designed to remove the unnecessary in formulas and packaging as well as in the product manufacturing and distribution cycle. Shampoo, hand wash and shower gel... the range consists of basics in the form of powders of 99% natural origin, to which you simply add water, in an eco-designed and refillable bottle.
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“Stylish, but sustainable.”
In a shampoo, a shower gel, a liquid hand soap, there is 90% water !
So when you buy such a product, not only it's heavy, it's unnecessary carbon emissions, but 90% of it is water!
So 2 beauty professionals had the idea to only provide the active ingredients in powder, and you then fill and mix them with water in your home.
It's called "less is more", and it's a real innovation. Bravo !
why waterless?
By offering only the active ingredients in powder form, we can reduce our packaging volume and transport-related carbon emissions by 90%.
Simply add water at home.
we remove the waste to give you more
our products are made of high-quality ingredients, rich in vegetal-origin moisturizers, antioxidants and foaming agents, to offer you maximum care, comfort and pleasure.
no suspected endocrine disruptors, no silicones, no parabens, no SLS, no colorants, no microplastics, no phthalates, no nonsense...
and we are made in France!
our manifesto
It's time to shine a light on an inconvenient truth. One of the biggest ironies of the beauty industry is that it has an ugly side - one of greed, waste, and deception. We’ve been led to believe that if it looks good on the outside, it must be good on the inside, too…
But, in reality, most personal care products consist of 90% water, a common resource found in our homes. It’s paired with cheap synthetic ingredients and sold in big flashy, single-use packaging, often shipped thousands of miles across the globe, causing excessive carbon emissions, a trail of pollution, and a hole in your pocket. And for what?
If this upsets you like it does us, we invite you to be a part of the solution.
We are not here to be a brand. We’re here to create a movement. We strive to be advocates of the truth - defenders of the environment - because we truly believe that less is more. We're here to ask: “is it really necessary?” Because if it’s not, we don’t want it!
We're stripping it down to the essentials, eliminating the unnecessary in order to elevate what. We're here to put a stop to mindless wasting, and instead, mindfully design high-quality products. To be kind not only to your skin, but to the earth and those who call it home.
Join us in shaking up our habits for a more sustainable future, taking bigger steps with smaller footprints, and achieving more by taking less.
we are a movement
Join us in taking bigger steps with smaller footprints. In 2024, we want to take concrete and measurable actions, and you can help us to achieve them! See our objectives below:
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