“Have you ever noticed that the main ingredient in your cosmetic products is... water? The principle of Less is More - a new brand of waterless cosmetics -  is to add the water yourself, at home, in order to reduce waste. Their packaging is ecologically designed, and their formulations are super clean. What more could we ask for?”

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“Many personal care products are made up of 90% water and cheap ingredients, packaged in single-use bottles to be shipped over thousands of kilometers, which generates pollution and greenhouse gas... If you think about it, this doesn’t benefit us.” 

Why does this shampoo change our lives? It’s as good for our hair as it is for the planet - made with natural ingredients (such as argan and oat as well as goji berries and acerola) in the form of powdered concentrates. To create the final liquid product, you mix the powder with water from your tap, in a reusable bottle. 

The result? Ultra-silky hair and 90% less packaging and carbon emissions.”

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The story: the duo formed by Julie Garrigues and Freddy Schmid cut their teeth in large cosmetics companies before launching themselves. Their conviction: the urgency of offering sustainable alternative consumption patterns, with a reduced impact on the environment. More than a brand, Less Is More sees itself as a movement for the future and is committed to donating 20% ​​of its profits to environmental NGOs.

The promise: everything is designed to remove the unnecessary in formulas and packaging as well as in the product manufacturing and distribution cycle. Shampoo, hand wash and shower gel... the range consists of basics in the form of powders of 99% natural origin, to which you simply add water, in an eco-designed and refillable bottle.

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“Stylish, but sustainable.”

In a shampoo, a shower gel, a liquid hand soap, there is 90% water !
So when you buy such a product, not only it's heavy, it's unnecessary carbon emissions, but 90% of it is water!

So 2 beauty professionals had the idea to only provide the active ingredients in powder, and you then fill and mix them with water in your home.

It's called "less is more", and it's a real innovation. Bravo !