our dream is to live in a world where we only use what is necessary
join us in making a difference
our manifesto
It's time to shine a light on an inconvenient truth. One of the biggest ironies of the beauty industry is that it has an ugly side - one of greed, waste, and deception. We’ve been led to believe that if it looks good on the outside, it must be good on the inside, too…
But, in reality, most personal care products consist of 90% water, a common resource found in our homes. It’s paired with cheap synthetic ingredients and sold in big flashy, single-use packaging, often shipped thousands of miles across the globe, causing excessive carbon emissions, a trail of pollution, and a hole in your pocket. And for what?
If this upsets you like it does us, we invite you to be a part of the solution.
We are not here to be a brand. We’re here to create a movement. We strive to be advocates of the truth - defenders of the environment - because we truly believe that less is more. We're here to ask: “is it really necessary?” Because if it’s not, we don’t want it!
We're stripping it down to the essentials, eliminating the unnecessary in order to elevate what. We're here to put a stop to mindless wasting, and instead, mindfully design high-quality products. To be kind not only to your skin, but to the earth and those who call it home.
Join us in shaking up our habits for a more sustainable future, taking bigger steps with smaller footprints, and achieving more by taking less.
how we are giving back
we are passionate about protecting our planet for future generations and focus on water preservation, energy efficiency, and waste reduction
We pledge to donate 20% of our profits to environmental NGOs in order to fund concrete projects that enable the preservation of our resources, the elimination of single-use plastic and the reduction of carbon emissions. We are also a proud member of the 1% for the Planet movement, and donate a minimum of 1% of our revenue to approved environmental nonprofit partners.
our partners
Click on each logo to learn more about our collaboration
Crafting fine fragrance for over 250 years, Givaudan combines creativity with cutting-edge technology. Due to our exclusive partnership, we have access to their master perfumers and have been able to develop irresistible scents made from natural essential oils, with a real olfactive signature.
1% for the Planet is a global movement and non-profit organisation inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. 1% for the Planet Business Members give at least 1% of their annual sales while Individual Members give at least 1% of their annual salary to approved environmental partners.
Created in 2018, Wings of the Ocean is the biggest litter collection association in France. They fight against plastic pollution and act in favour of our oceans' protection, through beach and ocean clean-ups and raising awareness with the general public. These actions are intended to protect marine biodiversity and the natural ecosystem of the coasts.
Based in Saint-Jean-de-Braye, Orleans Logistique is a logistics company with a passion for sustainability and an obsession for constant waste reduction. They employ practices such as using solar power, and conditioning their warehouse with geothermal heating and cooling.
Indie Brands awards - we won the silver medal in this contest, out of 35 applicants and by a jury composed of over 20 beauty professionals and retailers.
